15 Jun Singapore-based YuuZoo and MSN Sign Exclusive Mobile Partnership in Eight Key Asian Markets
Mobile partnership to support new advertising content in China, Indonesia, Thailand, Singapore, Malaysia, Vietnam, Hong Kong, Taiwan and the Philippines
Singapore-based YuuZoo, one of the world’s fastest growing mobile content, media and advertising network, and MSN today announced they have signed an exclusive mobile partnership deal covering more than 1 billion mobile users in the world’s largest mobile market, China, as well as in several other key Asian markets; India, the world’s second largest mobile market, will be partnering with YuuZoo in a non-exclusive deal.
Under the agreement, YuuZoo will develop, host and maintain a vast range of cutting-edge mobile content on a co-branded “MSNYuuZoo” site. MSN will provide placements across its network to promote YuuZoo content and both partners will work together on integration in key content areas, including editorial placements.
The advertising, which kicked off in conjunction with the launch in early May, will include substantial amount of online impressions on the MSN platform across China, India, Indonesia, Thailand, Singapore, Malaysia, Vietnam, Hong Kong, Taiwan and the Philippines, including ads on the MSN Homepage and Channels, Windows Live Messenger, Windows Live Spaces and Windows Live Hotmail.
“MSN is a global market leader and we are extremely proud to be associated with them in this unique partnership,” said Thomas Zilliacus, former Asia-Pacific Head of Nokia and current Chairman & CEO of YuuZoo. “YuuZoo is launching simultaneously in key markets in Europe and the US, and will reach more than 1 billion potential subscribers. We are offering a wide range of new content which we are getting from over 350 leading content partners”, Zilliacus added.
“We are very happy with our affiliation with YuuZoo”, says Kitty Xu, Multinational Sales Manager for MSN Asia. “YuuZoo provides us with a new channel into the mobile world. Their content offering is vast and their technology impressive. We are confident that a large portion of our Asian users will appreciate the mobile content and become happy subscribers”, Xu added.
YuuZoo ( www.yuucorp.com, www.yuuzoo.com ) operates globally, and today offers more than 1 billion consumers in North America, Europe and Asia the ability to subscribe to a wide range of content and services that they can download and use on their mobile devices. Built on one of the industry’s most advanced and robust technology platforms and offering a huge library of content from close to 400 leading global and local content providers, YuuZoo can through its billing agreements with more than 160 carriers in close to 50 countries provide users across the world with a new mobile world at their fingertips.
In addition to content, the company offers a broad range of highly targeted advertising opportunities for advertisers wanting to reach the billions of mobile users worldwide.
Principal offices are located in Singapore, New York, Los Angeles, Sydney and Helsinki. For more information about YuuZoo, contact Erdawaty@yuuzoo.com.
MSN attracts more than 360 million unique users worldwide per month. With localized versions available globally in 40 markets and 20 languages, MSN is a world leader in delivering Web services to consumers and online advertising opportunities to businesses worldwide. The most useful and innovative online service today, MSN brings consumers everything they need from the Web to make the most of their time online. MSN is located on the Web at http://www.msn.com. MSN worldwide sites are located at http://www.msn.com/worldwide.ashx.
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